This is an interesting print advertisement campaign launched by Oogmerk Opticians in Belgium. The campaign aims at conveying how wearing glasses of the firm changes personality of person or people perspective to person who is wearing it. The campaign apparently stressing on how the product helps enhancing the personality of a person. Advertisements are showing simple sketches of person in two frames one shows a person with inferior social rank and the second parts shows how these glasses dramatically enhances the personality of the person.
The presentation of the campaign is no doubt impressive and very clear due to its simple visualization of the idea even if the idea is not considered great. Eyebrows were raised whether these glasses can change the perspective of a person towards other who is using it. However, the campaign seems to be just appropriately exaggerating the product benefit. The tag line of the campaign reads, ‘Get the respect you deserve’. The campaign is the brainchild of LG&F Brussels, Belgium.
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